Wairimu Nyathira is the Founder of RI Sports, Regional Director (East Africa) for the Africa Sports Ventures Group, and Project Lead for the 50 Most Influential African Women in Sports (50MIA). A journalist by training, she has held brand and PR roles at StarTimes Media Kenya and Glass House PR, served as Media Supervisor for the WRC Safari Rally Kenya, and founded unKNOWN Magazine to document African sports heritage. In 2024, she was named among ASVG's 50 Top Influential Women in African Sports.
